About Kickstarter

When we launched last year, it was through Kickstarter. As entrepreneurs we embrace platforms that disrupt the status quo and allow people to bring their ambitions to life. We are returning to Kickstarter to ask for support for our new collection of sneakers. Read about how it all works and how we did last time around, so you can get ready for our new campaign.

Empowering the customer through crowdfunding

Crowdfunding as a concept began in 2003 and Kickstarter took it to another level when it launched in 2009. It empowers an audience to support the projects that they believe in and empowers producers to get their product or service out to the public. An example of real entrepreneurial spirit.

To date:

  •    16 million people have backed a project
  •    4.2 billion dollars have been pledged for funded projects
  •    This is spread out over 160,000 projects that have been successfully funded

Each crowdfunding platform has its own advantages. Kickstarter is for creative products and services – the world’s largest funding platform for getting something you’ve created out to the world.

How to?

To support a project on Kickstarter simply follow these steps

  •    Click on the green button "back this project"
  •    Select an amount to pledge based on the reward you would like

New Movements's achievements on Kickstarter

374 backers pledged NOK 502,155 to help bring our vision to life last year.

We started with a goal. It was fully-funded within 6 days of launch, which we couldn’t have been happier about.

In Style

We are proud that we had a memorable moment in Kickstarter history with the:

  •    One of the biggest fashion crowdfunding campaigns in Norway's history.
  •    Selected by Kickstarer as "project we love". 

But we aren’t resting on our laurels. We want to continue to listen and deliver sneakers that will help you personalize and express your Scandinavian style.

Our next journey

With our next Kickstarter campaign, we are unveiling our newest collection 02 Postpone. Humanity is at a point now, where anything we postpone today, leaves us with a bigger problem tomorrow. The 02 Postpone Collection is designed with that realization in mind, and offers you the opportunity to stand out for a more sustainable future.

The HUK Models 

The HUK Models are classic Scandinavian street sneakers with a subtle but clear message. The clean lines and stripped monochromatic design makes HUK a safe choice for anyone looking for a classy sneaker to style their urban outfit with. But this sneaker is all about the sole. The fine, colorful pieces of recycled rubber visible in the outsole are designed to give the sneaker a raw, authentic look, and spark the conversations we just can’t postpone anymore.

The Åpne Models 

The Åpne Models are clean cut sneakers that celebrates the values and sensibilities of the urban Scandinavian mind. The classic and unpretentious silhouette is inspired by the clean lines that have made Scandinavian design a world phenomenon. With a generous but humble recycled rubber sole, ÅPNE is made for walking with pride through the streets of your city, while paving the way for a cleaner, more circular urban lifestyle.