New Movements is a Norwegian-based footwear company, established in 2018 by entrepreneur and third-generation shoemaker Martin Evensen.

By making circular and transparent footwear and cleaning up the world, New Movements is on a mission to create beautiful and comfortable shoes built to last and leave no trace. New Movements use business to drive change in one of the world's most polluting industries.

New Movements footwear embodies the values of the urban Scandinavian mind. All products are ethically made with great care in Europe, using the finest renewable materials. Always ensuring the highest quality and original designs, New Movements maintain affordable prices so people can experience the feeling of true impactful quality-footwear.

New Movements office is located at a modernized loft space in downtown Oslo, Fredensborgveien 24A.

You can find New Movements collections at newmovements.com 

Yours sincerely,
New Movements


Ocean Cleanup Program
800 000 plastic bottles 

Empower x New Movements. Since launching New Movements in 2018 we have supported ocean clean-ups across the globe equal to over 800 000 plastic bottles. For every pair we make we support a clean-up of 2.5 kg (equivalent to 200 plastic bottles, 0.5 liter) with our partner Empower.  Based on the idea of using new technology to enable a circular economy and create a cleaner and better world Empower was founded in January 2018. New Movements is proud to be Empowers very first partner and supporter. 

Together with Empower we are building a global plastic waste ecosystem based on the same philosophy as the Norwegian bottle deposit system. By giving financial rewards in return for the deposit of plastic waste we can both stop leakage of plastic into the environment and cost-efficiently incentives collection of leaked waste. The use of Blockchain technology ensures both transparency and traceability throughout the value chain. 

Our materials 

Sole made with recycled rubber free of plastic

Sole — 80% Recycled Rubber Free of Plastic

Most sneakers soles are made with plastic materials. We use recycled and natural rubber instead, keeping the rubber circular and out of landfills  cutting greenhouse gas emissions.

Leather from a gold-certified tannery

Leather — From A Gold-Certified Tannery

Our Italian supplier Mastrotto is raising standards for tanneries everywhere. That's why it's certified Gold by the Leather Working Group, which maintains environmental protocols for leather.

Laces made of recycled plastic bottles

Laces — Made Of Recycled Plastic Bottles

We use recycled plastic in our laces. 2 bottles are renewed to make a pair — with less carbon emitted to make those components. 

Insole made of waste

Insole — Made Of Waste

Natural fibers are renewed to make every pair - cutting carbon emissions.

Box & Paper — FSC Certified 

All New Movement sneakers are shipped in a recycled paper shoe box, eliminating the need for any additional packaging. The box and papers are FCS-certified (Forest Stewardship Council, and made in Portugal from recycled cardboards.  We are constantly working on improvements and new developments. 

Feature developments  

If you got tips, advises and recommendations for innovative materials or R&D projects, please write an email to hello@newmovements.com We will get back to your shortly. New Movements constantly working on improvements and new designs to accelerate the world’s transition to circular and transparent footwear

Yours sincerely,
New Movements