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Our ambition


We work towards making the world´s most sustainable footwear, and inspire new movements that will rapidly improve the environmental impact of the fashion industry. This is a monumental task, and we have just started on our journey.

We always aim to maximize the use of organic, recycled and recyclable materials in our footwear. We continuously innovate together with our manufacturers and suppliers to increase the level of circularity across all our products.

Our shoes should generate the lowest environmental footprint, and contain the maximum amount of materials that can be infinitely reused. In order to achieve this we put significant efforts into R&D related to material technology, circular design and sustainable production methods.

Our end goal is a future where all the materials in your footwear can be infinitely recycled, and no shoes will end up in landfills anymore.

We’re just one company. One movement toward a circular world. When you walk a mile in our shoes, you take the movement forward. You make waves. And you inspire...

NEW MOVEMENTS
Start your own circular movement.