The mission: Leave no trace. Make sneakers to last. Clean up the ocean. And accelerate ethical production.
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A more sustainable leather sneaker.
We started with full-grain leather produced at an Italian gold-certified tannery, and use recycled materials to cut the virgin plastic.
Most sneakers soles are made with plastic materials. We use recycled and natural rubber instead, keeping the rubber circular and out of landfills — cutting greenhouse gas emissions.
Our Italian supplier Mastrotto is raising standards for tanneries everywhere. That's why it's certified Gold by the Leather Working Group, which maintains environmental protocols for leather.
We use recycled plastic in our laces. 2 bottles are renewed to make a pair — with less carbon emitted to make those components.
Natural fibers are renewed to make every pair - cutting carbon emissions.
Designed to be worn every day — and made to last. Our leather sneakers are the most impactful of its kind: less waste, less energy, and less virgin plastic. We've also paired up with the plastic waste movement Empower to support ocean cleanup for every pair which equal to 80 plastic bottles.
We partnered with Empower to clean up ocean plastic for every pair we make to reduce carbon footprint and creating a global solution to the plastic waste problem by giving plastic a value.
Step 1 — Every pair founds a cleanup equal to 80 plastic bottles
The Solution is based on the philosophy and success of the Norwegian plastic bottle system (which ensure 97% of bottles being recycled). This turns the rate of plastic waste upside down. Here is where the cleanup comes in.
Step 2 — The Cleanup
By giving plastic a value we incentivize people to clean it up and deposite the waste instead of throwing it in nature. We partnered with Empower to support their work with a plastic waste fund to ensure that plastic collection is being rewarded. This fund is used to pay people who deliver plastic waste to their stations. For every batch of plastic delivered, the person is rewarded digital EMP Tokens $1 each - which leads to giving people work, cleaner waterways, and greater awareness.
