New Movements was founded by third-generation shoe designer Martin Evensen from Oslo, Norway, with the goal of creating the perfect circular shoe. From the beginning, we have focused on perfecting the materials, fit, and comfort.
At New Movements, design is more than aesthetics – it’s a philosophy that marries innovation with purpose. Driven by our mission, we have developed beautiful, quality shoes to meet the demands of our customers and withstand the test of time.
Experience the future of footwear. Experience New Movements.
Today, about 95% of almost 25 billion pairs of shoes produced every year
end up in the world’s landfills – a mass of waste that can’t be re-used
because these shoes are simply not designed to be fully recyclable.
Our end goal is a future where all the materials in your footwear can be
infinitely recycled, and no shoes will end up in landfills anymore.
By striving towards this goal we hope to inspire players in the footwear
industry as well as other industries to adopt a circular design philosophy.
In order to achieve this we put significant efforts into R&D related to
material technology, circular design and responsible production methods.